Free Trick-or-Treat for UNICEF Pop-Up at Nickelodeon Universe in American Dream
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American Dream, American Dream Way, East Rutherford, NJ, USA
Sep 26, 2026 to Sep 27, 2026, 10am-6pm
This year UNICEF USA is kicking off its Trick-or-Treat for UNICEF campaign with a free pop-up experience from Saturday, September 26th through Sunday, September 27th at Nickelodeon Universe in East Rutherford, NJ. During the Halloween season, the iconic theme park Nickelodeon Universe® inside American Dream transforms into Nickelodeon Booniverse. The activation will feature a Nickelodeon Our World party on September 26 from 11am-1pm, in celebration of the brand’s Worldwide Day of Play initiative, and will include Nickelodeon character meet and greets, a DJ, games and exclusive giveaways.
Trick-or-Treat for UNICEF got its start in 1950 when a handful of kids in Philadelphia collected change in milk cartons – $17 that first year – to help children in post WWII Europe. Over the years, the campaign grew into millions of children bringing little orange boxes with them on Halloween night to collect coins while trick-or-treating. Generations later, Trick-or-Treat for UNICEF has raised nearly $200 million for lifesaving programs for children around the world, providing health care, nutrition, emergency relief and more. This Halloween, UNICEF USA is inviting people across the country to “Give Like a Kid Again,” and rediscover the generosity, optimism and belief that that millions of small acts of generosity can add up to something truly powerful for children everywhere.
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