Premier sewing & knitting studio in Central New Jersey
Describe what your company does. How long has it been in business?
We have been in business since 2015. We do A LOT of different things, including: sewing, knitting, and crochet classes for kids, teens and adults, private events, girl scout events, “Sip and Stitch” classes, summer camps, and craft fairs PLUS we have a modern, full-service fabric & yarn shop that supplies avid crafters! We also carry Janome sewing machines. Urban Sewciety definitely has something for everyone!
What is your mission statement?
Our mission is to foster a love of sewing, knitting, and crochet, and to create a community of makers. Creative hobbies can be isolating, so we provide a place for people to come together and inspire one another.
You’ve experienced a strong response from the community since your company launched. Did you anticipate such growth?
No, we did not! We started out in a tiny retail space on Elm street in Westfield offering small-group sewing classes, and have undergone three expansions until settling in our beautiful building on South Avenue. Our business has grown on the strength and success of our kids’ programs. We have found there is a huge demand for kids’ activities that are creativity- focused and our After- School kids’ program has grown to serve 250 kids (ages 7 + up) every week! Some kids come from up to an hour away for our classes because what we offer is so unique. Our adult programs have seen impressive growth since COVID as well, as people started focusing more on developing hobbies.
If someone has never visited your store, what would they be surprised to find out?
Many people envision a sewing store as a place where their grandmother would go…. But that’s not us! People walk in and say “Wow, this place is cool!” We carry bright, modern, fabrics and our classes are fun and social with amazing projects for modern crafters.
The Big News is Summer Camps. Give us all the info:
Yes! Right now we’re registering for our Kids’ Summer Camps. We have 10 weeks of AM and PM camps. Kids can come for half day or full day, and can come for as many weeks as they like without making the same project twice. Kids get to choose what they make based on their skill level – we’ve got bags, pillows, clothing, even quilts! Ages 7 and up of ANY skill level are welcome – no experience required! Urban Sewciety is conveniently located at 361 South Avenue E in Westfield NJ.
How can others learn from your commitment and inspiration?
It has been TONS of hard work building the business to where it is today - it’s easy to get tired and discouraged when something is not working but you have to be resilient and willing to listen to your customers. We’ve worked super hard to engage our customers,get to know them, and create a crafting community – people love to come spend time in our studio, creating beautiful things with crafty friends!